Midlife by Design: Greg Scheinman’s 6 F’s (Midlife Male) | Younger By The Minute Episode 7
Midlife isn’t a crisis. It’s an opportunity. 💥
Guest Greg Scheinman of Midlife Male breaks down his proven 6 F’s—Family, Fitness, Finance, Faith, Friends, Fun—and shows how to live by design, not default. We dig into simple systems (calendar-first planning), mastering the middle (not nothing, not extreme), ego & accountability, and why consistent routines (yes, even skincare) boost confidence and performance.
Chapters
00:00 Intro & welcome
00:39 Meet Greg Scheinman (Midlife Male) + the 6 F’s
01:58 Open-book approach & living by the calendar
04:48 Mistakes, ego, accountability & keeping it simple
07:12 Training variables, grace, and realistic expectations
08:46 From chasing title to designing life (origin of the 6 F’s)
11:14 The parking-lot moment—time to change
12:39 Podcast as a “how” lab: test & retest
17:20 Course-correcting: 1° off becomes miles away
20:33 What men get wrong: nothing vs. extremes → Master the Middle
22:19 Minimum effective dose for sustainable success
27:46 Start today: Greg’s 5 rules (ACE + calendar + grace)
32:29 Hawaii story → discovering Precision Skincare
36:09 Control the controllables (confidence, health, appearance)
38:11 One takeaway: share experiences, not advice
39:05 Run your life like your business (be CEO of you)
41:32 Perspective, balance & closing thoughts
What you’ll learn
- How to turn the “6 F’s” into a daily operating system
- The “ACE” rule: Aggregate • Curate • Eliminate noise
- Why calendars reveal priorities (and how to course-correct)
- Five rules to start today—and keep the streak going
Guest
Greg Scheinman, https://www.instagram.com/gregscheinman
https://gregscheinman.com/the-book
Midlife Male: https://midlifemale.com/
Sponsors / Mentions
Precision Life • Precision Skincare • Precision Nutraceuticals • Trueline Media Group
If this helped, like, subscribe, and share with a friend who’s ready to design their next chapter.
About Precision Life:
We integrate training, nutrition, functional medicine, and regenerative aesthetics for results that look natural and last.
Find out more about Precision Life at https://precisionlife.io/
Follow us at :
Jamie:
Facebook: https://www.facebook.com/jamie.speiser.5
Instagram: https://www.instagram.com/thejamiespeiser/
Jennifer:
Facebook: https://www.facebook.com/jennifer.hollow.9
Instagram: https://www.instagram.com/thejenniferspeiser/
Precision:
Facebook: https://www.facebook.com/precisionlifestl
Instagram: https://www.instagram.com/precisionlifestl/
Transcript
Hey.
2
:Hello and welcome to another episode
of Younger By the minute.
3
:I'm your host, Jamie Speiser,
and I'm always here with my lovely host.
4
:Jennifer Speiser.
5
:And I am so excited today
because today we have a special guest
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:who is named Greg Shainman.
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:He is the voice and force behind Midlife
Male.
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:Greg is an open book
when it comes to sharing his journey,
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:successes, setbacks
and everything in between.
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:Through his podcast writing and coaching,
he helps men
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:live life by design, not by default.
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:Using his proven framework
built on the six F's, Family
13
:Fitness, finance, Faith, friends and last
but not least, fun.
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:His mission is to show men
that midlife is not crisis.
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:It's an opportunity and that aligns
beautifully with what we believe
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:at precision,
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:which is investing in your health,
your mindset, and yes, even your skin.
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:Hi, Greg, welcome to the show.
Welcome to the show.
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:Hey, guys. It's great to be here.
Good to see you, Jamie.
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:Good to see you, Jennifer.
Thanks for having me.
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:It's great to have you on.
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:And I'm.
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:I'm really excited to
to pick your brain on some of the stuff
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:because I think being
you think logically the same way.
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:So it's going to be great to a meeting
of the minds if you want to call it that.
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:Well, in your book.
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:We can try because if I'm thinking
logically, then something is wrong. So.
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:Right.
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:Right.
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:And I think we're in the same ballpark
as far as age.
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:So yeah,
I think we probably are going through
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:some of the same stuff at the same time
and probably been through
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:some of the same stuff
at the same time. So.
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:Well, and before we jumped on here,
you know, we were kind of sharing back
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:and forth about travel and just managing
all the different places.
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:Like you said, a moving target.
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:You say that you're an open book.
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:How do you juggle running
your own business, helping all these
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:other men, then also being a good husband
and a good father to your two sons?
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:Sure. It's a great question.
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:I mean, one of the reasons I start
by saying that I'm an open book is because
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:it's simpler.
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:It's simpler
than having to remember what it is
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:that I was going to hide,
or what it is that I, you know, it's
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:just simpler to be open and honest
about everything that is going on.
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:And I still don't know how
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:I necessarily juggle or deal
with everything that is in my life.
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:It's one of the reasons that the
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:column in our newsletter that we do
every week with these interviews
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:with guys is called how I See it,
because I'm just fascinated
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:and interested in how other guys see
the way I see their lives
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:and how they do anything,
and what I can learn from that.
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:What I am able to do and what I hope
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:other guys are paying
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:attention
to, is simply trying to do my best.
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:And what does that look like?
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:What systems and what formats
and what practices can I have
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:in place, and habits and behaviors
that help me just get better on there?
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:So look, I live on my calendar.
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:That's the number one thing.
How do I really juggle it?
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:I juggle it
because I put everything on the calendar
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:and then it becomes measurable,
quantifiable, whether I can handle it.
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:Is it too little? Is it too much?
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:You know, I was saying, show me your
calendar. I show you your priorities.
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:Yes. Mesh with those six F's family,
fitness, finance, fat and fun.
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:You know the things that
that are most important to me.
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:So it kind of went from flying
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:by the seat of my pants,
if you will, in my 20s and 30s,
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:and thinking that that's the way
real entrepreneurship and that's the way
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:the real rebellious outliers
do it to more meticulous organization.
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:And what I found is that by being
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:more organized,
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:being more measurable,
being open to viable, living off
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:the calendar, putting things down,
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:that I've actually been able to become
much freer because I have a real greater
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:understanding of where all my time
and energy and bandwidth is going.
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:Right.
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:And yeah,
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:I think you clear up
any negative negativity you might have
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:because you forgot something
that was important.
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:You know, an anniversary
or birthday or something like that
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:because you have it on your calendar.
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:Now, of course, we know you can't track
what you don't measure so exactly.
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:And look, there will always be mistakes
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:and there will always be missteps,
and there will always be double booking.
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:And there are all of these things
because we're we're human.
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:And again,
trying to do the very best we can.
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:And I call them
kind of problems of prosperity.
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:You know, as our lives have expanded,
as our businesses have grown,
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:as our networks have gotten bigger,
as group people have come into our lives,
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:you're
you're constantly evolving and pivoting
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:and trying to figure out how it all fits
and what all fits in there.
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:So I think a big part of it is,
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:is being kind to ourselves
during the process.
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:You know,
you're you're going to make mistakes.
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:You're going to have missteps.
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:It's if you're accountable to it again
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:and you just own it
and and you speak up about
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:the things that are going
on, it has a better way of working out.
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:Yeah, I agree with that
because I think that, you know, humans,
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:you know, when our ego is in control,
we don't want to admit that we've
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:made a mistake or made a misstep,
but when you're transparent
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:and you're honest, that might just be
the exact thing that the person
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:next to you needs, or your fellow brother
or sister or whatever that is.
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:And I think that we,
when we share these things that we deal
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:with, that's what helps us all
live a more abundant life.
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:Because at the end of the day,
we're not dying with our money.
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:We're dying with the impact that we left
on the people that are still here to
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:to live that out.
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:And there's a chapter in my book
called Breaking Up With Your Ego.
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:And it's really exactly about this again.
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:And I just go back to the overall
premise that that,
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:you know, simple is hard,
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:which is why
most people don't don't do it.
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:But ideally, like where
we're not like most,
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:when you complicate things,
it becomes just that.
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:It becomes more complicated
when you involve ego,
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:when you look to make excuses
or shortcuts, you know, or
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:puff out your chest or get defensive
or things get harder, you know,
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:that's a very again, it's a simple better
one or better to analysis on that.
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:Yeah. Yes. Trial and error.
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:Which one works better.
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:Listen when I own it,
when I'm proactive, when I apologize,
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:you know.
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:Does it work better than when I put false
bravado out there?
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:Try to hide something, cover it up,
and you can test and retest these things
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:over and over again.
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:Just like you were talking about
in the gym.
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:Yeah, in there too.
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:Hey, when I exercise this way
or train this way versus
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:this way, do I feel better
when I get seven, eight hours of sleep?
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:Do I feel better when I get 4 or 5?
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:All of these areas,
you can ask yourself that question.
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:And we often what we know the answer,
we know the right answer.
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:Right. And I think hearing it.
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:Yeah.
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:And I you know,
I think that's a really good point
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:because that's something
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:I talk about with clients in the gym
when they want to know,
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:should I be tracking
how much weight I lift and everything?
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:I'm like, well, you can,
but you have to remember that each week
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:or each day brings new variables
and you like, you kind of nailed it.
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:You know,
I wasn't as strong on test day this day.
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:But then the question like,
did you have as much food?
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:Did you have as much water?
Did you get as much sleep?
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:Were you distracted with your phone
because you were stressed out?
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:Like there's a lot of variables
that can cause you not to be as strong
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:that day, but you're not giving yourself
the grace or acknowledging what why.
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:You're just expect yourself to perform day
in and day out at the same level.
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:But life continues to hand
you new problems.
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:Exactly.
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:And that's why I think it's
that kind of one of one in that regard.
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:Can I be the best version of myself today?
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:Correct.
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:I'm only as good as my worst day,
and nobody ever knows
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:what's going on
behind the scenes right now.
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:And that's why I think
when you talk about living your life
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:by design, not default,
you know, we go into autopilot.
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:And obviously I'm not a man,
but I do think that strong men always,
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:you know, they measure their output,
they measure their success.
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:They measure how well they can solve
the problem, how well they can provide.
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:And I think sometimes that overcomes,
you know, taking a step back
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:and actually being intentional
with your day and how you're planning.
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:And then all of a sudden,
I think the reason why
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:a lot of men have a midlife crisis
is because they've lost their identity
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:in trying to find their identity, because
they're putting it outside versus inside.
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:And so can you tell us a little bit more
about
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:how you got to creating the foundation
of the six F's,
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:and what it means to you
to live by design, like you mentioned,
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:that you plan your day
and you plan your calendar,
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:but do you mind sharing a little bit
more about that? Sure.
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:And there's so much there to unpack
that you covered because you've nailed
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:nailed so much of it. AB,
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:I think like a lot of guys in the avatar
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:that you described,
and I certainly was one of them.
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:I grew up chasing salary and title,
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:you know, following the
the traditional path, if you will.
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:I mean, you grew up in a
I grew up in an upscale neighborhood.
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:My father unfortunately passed away
when I was in my teens,
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:and I was always kind of
it was ingrained in me
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:from where I came from that you go to
school, you go to a good college,
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:you get your degree,
then you go out and you get a job,
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:and then you meet the right woman,
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:and then you get married
and you have kids,
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:and then you move to the suburb
and it's always up, up, up.
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:And you're chasing this path of salary
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:and title,
and that's what success looks like.
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:And what happens is
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:a lot of us, and
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:myself again included, fall into what
I call the over indexing trap.
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:That becomes our idea
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:that, okay, again,
how much money am I making?
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:What is the title?
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:Am I on this upward trajectory?
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:And I'm doing it all for my family and all
for the optics and all for the reasons,
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:you know, that have been in and the values
that have been ingrained in me
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:my entire life.
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:And flash forward ten, 15, 20 years go by
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:and you're not really sure what do I do?
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:How the fuck I got here?
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:I like how it all happen,
and I don't really know who I am
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:or how I feel or what's really important.
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:Or did I really prioritize
the right things or am I prioritizing
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:the right things?
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:Am I staying at work late
and missing my kid's game?
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:You know, am I, you know, not taking
the vacations that I said I always would?
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:Are we adding size to the house
or cars to the driveway or other?
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:Like,
what are we doing all this stuff for?
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:Right.
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:And I just felt like all of that
was happening to me and happening at me
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:instead of again,
taking that step back like you
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:setting on, hey,
what is it that I really want?
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:What does success really look like?
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:More importantly, what does it live like
and what does it feel like?
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:Because I don't think I've got this right
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:and I'm 47 years
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:old at the time, so I'm the same age
as when my dad passed away.
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:I have this multi-million dollar book
of business in the insurance industry.
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:I've opened and closed multiple companies
before that.
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:My kids are getting older.
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:We've got the house, the private school,
and I remember like it was yesterday.
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:I'm sitting in that parking
lot of the office building
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:in the fancy car in this suit
that I don't even like wearing.
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:And I'm looking at the building,
and my office is on the 25th floor
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:overlooking all of downtown Houston.
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:And I'm like, I can't get out of the car.
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:And that's really
what was the impetus to take a good, hard
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:one look in the mirror and say,
there have to be some other options
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:again, some other choices,
some other ways of doing things.
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:And and to your point, generally,
I didn't know how.
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:I think a lot of guys know why,
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:why they want to be in better shape,
why they want to be better husbands, why
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:they want to be better fathers,
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:why they're making all this money,
why they're doing all these things.
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:But the problem is they don't know how.
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:They don't know how to make the changes.
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:Because again,
we've been over indexing for so long.
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:So that's how this all got started for me.
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:It was ego.
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:You talked about ego before.
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:My ego
didn't allow me to say this to anybody.
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:My business partners, my wife,
my kids, my clients.
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:So I was like, well,
let me just start a podcast
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:because then I can ask all these questions
that I have to all these smarter people,
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:and then I'm doing it
in the name of journalism.
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:If you will, and I have to.
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:Like it's not my vulnerability.
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:It's not all my problems.
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:It's the responsible questions I should be
asking of all these other smart men.
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:So it was really very selfish
and very ethical driven.
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:I didn't care if anybody listened.
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:I just wanted the answers.
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:And that's what started.
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:And I started listening to these guys
and applying what I learned.
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:And that's how okay, well,
what are they talking about?
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:Family and finance and fitness
and and food,
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:which is nutrition
and even fashion and style and fun.
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:And they were giving me
all this ammunition, all this wisdom,
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:all this experience.
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:And all I started doing
was testing and retesting. It.
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:Right, which I
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:think probably brought down your fear
level again.
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:Once you dip it down, change.
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:Yeah.
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:Once you strip it down and go, okay,
well guess what?
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:I've been doing things
this way for a really long time.
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:And you know what? It's not working.
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:So what's the George Costanza role
of, like, Seinfeld, if that's all that?
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:I'm 52 going on 53. Like, do the opposite.
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:Like, if what you're doing is not working,
do the opposite.
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:And that's essentially
what I started to do.
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:And from 47 to 50 everything changed well.
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:And I think, you know, there's
a lot to unpack there too, I'm sure,
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:with just your inner spirit, with it being
the same age that you lost your father.
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:And I'm so sorry for your loss
and as we've talked over
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:the last few months
of getting to know each other,
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:I will say that it's evident
that you took that tragedy and made
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:made sure that you were a good dad
because you are there and you are present.
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:You know, it's and that's admirable
because sometimes people lose themselves
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:in that loss.
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:You know,
you lose pieces of you along the way.
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:And I think what you're doing
is such a great movement for men,
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:because women,
we connect by communication,
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:we talk about everything, you know,
so we get it all out.
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:Men stuff it all down,
and then it starts to express itself
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:because the body always keeps the score.
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:So even though you might not, you be like,
oh, I'm going to compartmentalize this.
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:You know, you got stuck in the car,
you didn't get out of the car,
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:but that allowed you to change some
that would would have just pushed through.
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:And then, God forbid,
what would have happened
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:from a physiological standpoint
because you weren't dealing
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:with the mental health component of it.
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:And I think that's the biggest thing.
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:I think it's a great thing that you guys
are doing and talking about.
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:I'm a slow learner and a late bloomer.
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:Yeah. I mean.
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:We're always continuing to learn
and to try to improve and to get better.
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:And I that's a conscious decision.
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:I think we all have choices.
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:Again, the actions we take and the choices
we make determine our outcome.
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:I believe that now.
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:And I was not again,
always the way that I am now.
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:My wife and I were just talking about it
the the other day.
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:And we have our couples
appointment tonight.
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:And now we're starting to do that.
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:And these are things we never did.
You know before.
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:But I went there in my 20s and 30s.
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:It wasn't like my father passed away.
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:And I made this commitment at that time
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:that I was going to live a better life
and be a better person to do it.
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:I went, I went there, I went to the drugs
and went to the alcohol
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:and went to the recklessness
and and back to this.
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:Hey, I want to ask, like
I tried everything, okay?
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:All right. Me try a lot of things.
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:You figure out again
what works and what does not work.
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:And what I learned was like drugs,
alcohol, recklessness.
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:These are not sustainable.
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:They're not recipes for success
any more than literally chasing
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:salary and title
and dying at your desk is in there.
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:All of these areas,
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:whether it's too much of a good thing
or too much of a not so good thing,
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:you get
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:to a point ultimately,
and nobody can put you into this spot
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:or tell you where it's going to be,
just like the proverbial midlife crisis.
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:I know really old 30 somethings
and really young 70 somethings.
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:You know, the
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:every individual
finds it in a different time
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:or gets to that tipping spot
at a different time, a different situation
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:or a different circumstance.
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:They get to that spot
and the real question is,
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:does this situation or circumstance
defeat us or does it define us?
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:And that's
when you've got to make that choice.
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:Am I going to change?
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:And once you decide
that you're going to do it,
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:then you've got to focus really and double
down on the how am I going to do it?
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:What do I do every day?
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:Just like the precision
skincare routine, don't have a routine.
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:You're flying blind.
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:You send me each product
that I am supposed to use
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:in a specific order with instructions,
and I'm like a golden retriever.
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:Okay, throw the ball, bring it back.
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:I can follow that.
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:But without a plan,
or without a map or without direction,
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:how are you going to do that again?
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:And how are you going to know
what's working and what's not working?
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:Yeah, it's like trying to fly a fly
a plane without optics.
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:And I don't think anybody would want
to be on a plane with the optics.
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:No, no. Flying blind.
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:No. Well, it's.
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:Go ahead.
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:Now, as I say, it's like navigation.
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:Also, I like the analogy of a plane
is a really good one.
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:There's a story about how
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:the navigation is the flight path
and you do the flight path.
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:Right.
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:You're
not going to know this thing right away.
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:But if you stay one degree off course
and you stay one degree off
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:course, hour after hour after hour,
guess what?
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:You planned to land in Los Angeles.
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:You're landing in Australia?
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:Yeah,
I think that's what happens to this curve.
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:And I think that's very emblematic
of what happens to men.
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:They start off on a path
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:which is potentially the good path
or the right
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:path, or one that feels right for them.
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:But over time,
they deviate by one degree or another
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:and they just let it continue
without course correcting,
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:and they end up again 2030.
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:So they end up in a completely different
place in where they set out to be.
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:You're right.
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:And I think one, to go back to one thing
that you said,
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:I remember my first rock bottom,
I was 26, you know, and I realized that
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:the recklessness, the drugs, the alcohol
wasn't going to help me any longer
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:because eventually you start, you have to
you have to take inventory of yourself.
375
:You have to be able to be willing to look
at the hard parts and then make a change.
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:And then not to sound negative,
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:there's going to come another time
in your life, you know, depending on
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:when you hit the first one that
you have to then take another step back.
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:Because we're it's not a linear path.
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:It's actually, to me, a spiral staircase.
381
:And you
382
:hope that you're ascending up the patterns
and the wiring and firing are all there.
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:And we're just like these layers
of an onion that you have to peel back.
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:And if you don't have a plan,
if you don't have a way,
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:a framework to take care of yourself,
if you don't take inventory
386
:of what's going on day in and day out
to what you said this morning, we had
387
:crazy stuff happen at our at our facility,
like they're drilling through the roof.
388
:We're trying to do a coaching call
with Tony Robbins guy that we have,
389
:and it's all these things.
390
:And I he said to me, he's like,
okay, well, remember, you have to start
391
:each task with
what is your desired outcome?
392
:And then how are you going to get there?
393
:If we just continue
to go blindly through life
394
:and then all of a sudden things
catch up to us, we are going to be lost
395
:because without taking inventory
and looking at
396
:which bucket needs to be filled,
whether it's finances, fun, family,
397
:whatever, something's going in the red,
and if you keep something in the red
398
:long enough, it
eventually becomes necrotic and it dies.
399
:And I think it's exactly right. And
400
:I think
when when individuals take ownership,
401
:whether they're male or female
or at any age or stage, to your point,
402
:they start to think about what it is
that they want.
403
:They then reverse engineer back
to how they are going to achieve it
404
:or accomplish it.
405
:They set standards,
406
:and when you adhere to the standards,
the outcome becomes inevitable.
407
:If you've put those pieces together,
it becomes
408
:very formulaic
and it does become a lot simpler.
409
:And we need that in life
because, as you mentioned,
410
:there are always going to be
those variables.
411
:They're always going to be those things
that are outside of our control
412
:or just happen every day.
413
:We wake up and they say,
this is what I plan on doing today.
414
:And every day.
415
:Life tries to stop us from doing
those things right.
416
:Just curse things.
417
:No, I completely agree.
418
:I'd be curious on this one.
419
:What your opinion on it is.
420
:But what do you think
men are getting wrong or overlooking
421
:when it comes to taking care of themselves
in their midlife or even before midlife?
422
:I think it's twofold.
423
:I think what we have is I think
we've got a challenge with a large portion
424
:of the population doing nothing
conformity, complacency, redundancy
425
:and just allowing themselves to buy
bigger pants.
426
:You know, every month
and every and every year on there.
427
:And then we have a growing portion of
the population with men that I think are
428
:over indexing in the biohacking
and the extremes and the doing too much,
429
:and where we have
a ton of whitespace is in the middle.
430
:Yeah.
431
:Doing nothing is not a strategy
for success at all.
432
:Burying your head in the sand,
being in denial, accepting the dad bod
433
:or getting bigger or whatever it might be,
and doing nothing is not a strategy.
434
:Doing everything is also proving out
435
:to not be such a sustainable strategy,
to try to live to 150
436
:and take 500 pills a day
and getting your blood work done every 17
437
:minutes, and, and all of these things
that are going on out there.
438
:So what I really talk a lot
about and work with my clients,
439
:the men that I coach one on one
across the country
440
:who are smart, accomplished men
between 40 and 55.
441
:And what are they looking to do?
442
:We call it master the Middle.
443
:What is your sweet spot?
444
:What is again success look like to you?
445
:If I want to be 175 pounds, 10% body fat,
be able to do what I want to do
446
:when I want to do it,
with who I want to do it with,
447
:for as long as I want to do it.
448
:What do I need?
449
:Minimum
effective dose to maintain that standard.
450
:And then now if I want to go
451
:win high rocks or some event,
if I want to be an elite level
452
:athlete,
if I want to get on a stage and body,
453
:there's a whole different set
of standards.
454
:It's there.
455
:But if you if I want to be a good husband,
a good father, and all these metrics
456
:of how much money do I want to make,
many hours necessarily do I want to work?
457
:How much time
do I want to spend with my kids?
458
:I think the problems that middle aged
men are experiencing
459
:are it's either
it's this zero sum game of all or nothing,
460
:and that creates paralysis by analysis.
461
:I can't do it. I don't think I can do it.
462
:And what we're really trying to do
at midlife, male
463
:as a company, even beyond
my coaching practice in the book,
464
:what we're really trying to do is help
guys master the middle and see
465
:not only what is possible out there,
but what is probable for them.
466
:You don't have to do what I do or exactly
as I do it, but maybe you can pull 1 or 2
467
:things from my midlife action,
plan my map,
468
:and employ it into yours.
469
:You're not going to live like Troy Aikman,
but maybe you can listen
470
:to that interview with Troy Aikman
471
:and glean a couple of things
that you can apply into your life.
472
:You could listen to this conversation,
and maybe you walk away
473
:with a skin tip or two or whatever
it might be, right?
474
:Being able to build out your own plan.
475
:And I think the eye opener here
476
:for guys is that, hey, I can do that too,
477
:because I can see this guy in Greg.
478
:I can see the people that he's talking
to, and I can see myself in them
479
:so that it's relatable and it's credible,
but it's also aspirational,
480
:but it's not so fear inducing and extreme
that it stops you in your tracks.
481
:And if you are that extreme
and you're living that way
482
:and you're doing more power to you.
483
:But I'm not interested in
484
:what Brian Johnson is doing and spending
$4 million a year to live to 150.
485
:And I'm not interested in
what these big biohackers are are doing.
486
:It doesn't seem like a whole lot of fun
to me.
487
:And fun is a big hit.
488
:Is a big part of, you know, my overall
489
:approach to to life.
490
:Yeah. Well, yeah.
491
:I it's like I always compare everything
back to, an analogy of money and health.
492
:Right?
493
:So you have investment vehicles
that you put your money into.
494
:You're not watching it the way
some of these people watch the scale,
495
:you know, some of these people
every day on the scale,
496
:but they're not watching their finances.
497
:And some people are,
498
:you know, not watching the scale,
but they're watching your finances.
499
:But, you know, you have investment
vehicles that you put your money into.
500
:And they, like
you said you could go to the extreme
501
:and like, you put all your money into it
and you don't have any fund money
502
:left over,
503
:or you find the balance between your,
financial futures or your savings plan.
504
:Then you have your hard expenses
where you put your money in.
505
:Do you like your house payment,
car payment,
506
:and then you have leftover fund money,
but you got to find the balance and
507
:or you can't be one extreme or the other,
because I know for a fact
508
:that no matter how much you love doing
something, if you do it
509
:too long, too much, you're going to you're
just going to get burnt out on it.
510
:You're not going to asking me
that yesterday.
511
:They're like, oh, do you love what you do?
512
:Like, yes, I love what I do.
513
:I love what I do now more than I've ever
enjoyed doing anything in my life.
514
:From a professional standpoint.
515
:And I think finding that intersection
of professional
516
:expertise
and personal passion is really unique.
517
:And when you find it, go, go to go
and lean in on that at the same time.
518
:I think we can all attest to this.
I don't care.
519
:I like I said,
I don't care how much you love something.
520
:It's work.
521
:At a certain point, it is work.
522
:It is work to crank out the newsletter.
523
:It's work to get to get to the gym.
524
:It's work to appear on the podcast.
525
:It's work to travel to these
all of these bucket list things,
526
:even that have happened
and are continuing to happen
527
:when you do them
enough over and over again.
528
:It is still you have to treat it
like a job and it is a job.
529
:And yes, does it
fill my tank more than it drains it?
530
:Absolutely. And that's why
I enjoy it and stay with it.
531
:But are there days where it's incredibly
daunting, incredibly draining, incredibly
532
:frustrating
because all of these businesses
533
:and practices
and everything that we are involved in,
534
:they have these other layers
that you just can't escape.
535
:We still got to do taxes.
536
:We still got to reconcile the bucks.
We still got to pay.
537
:You still got to run all this stuff
that comes
538
:with success, that comes with achievement,
which comes from purpose.
539
:All of these other things can be great.
540
:But yeah, it's work.
541
:Yeah.
542
:And if you want rainbows and unicorns
and you want it to literally just be fun
543
:all the time, like, sorry,
I'm kind of a straight shooter.
544
:Like right down the middle.
545
:It's not nothing
is going to be that 100% of the time.
546
:No, no.
547
:But there is something to take
from every peak in every valley.
548
:Right.
549
:So it's, you know, when when you're going
through those moments in life,
550
:how can you have fun
when it's challenging?
551
:Because fun will help you live to 100.
552
:It helps to lengthen your telomeres
dancing all of that stuff, you know,
553
:so finding a little bit for each day.
554
:And I think that's where the framework
that you've developed is very helpful.
555
:And so if somebody's
556
:listening is struggling
with energy, identity or even direction,
557
:you know, in their 40s to 55 years old,
where do you recommend that they start?
558
:I have five rules.
559
:I think if you follow these five rules,
560
:you are going you are going to be better
than you are today.
561
:First of all,
where do you start and when do you start?
562
:Today is the day you start.
563
:That is always the answer.
564
:I mean people, the thing that hangs
got people up in general,
565
:whether it's men or women, middle age
or any other age.
566
:I think everything that I do
567
:applies to every age stage,
demographic, gender, whatever.
568
:I happen to focus on the midlife male lane
just because that's what I know.
569
:And having been married for 25 years,
I noticed in my lane, okay, dude,
570
:I make it to midlife men
and I can speak for midlife men to extent,
571
:but I don't speak for anybody.
572
:Ask that is that's that's where I am.
573
:But what hangs a lot of people up to begin
with is they don't
574
:they don't get started.
575
:There's always a reason not to start.
576
:So today is always the day to start.
577
:You can swap a soda for water.
578
:You can kiss your wife
good morning instead of rolling
579
:out of bed and ignoring her,
or taking her for granted.
580
:Because you've been married so long,
you can call your kids
581
:or take them to school.
You can leave work a little early.
582
:You can take the stairs.
583
:You can prepare a meal instead of going to
the drive through there are a gazillion
584
:tiny little things that you can do, one
at a time, each and every day,
585
:starting today to make an improvement
and be a little bit better than yesterday.
586
:So today is the day, and you already know
at least a dozen of those everyone
587
:can rattle off, you know, a dozen things
that they could do a little bit better.
588
:And they could start today,
and they never do,
589
:because tomorrow always sounds better
and tomorrow never comes.
590
:So the number one thing to do
is to start today with one thing,
591
:and then it stacks up the streak
going, yes, you stack the little wins.
592
:And here's the thing.
593
:When you break the streak and we will all
break the streak, myself included.
594
:Start over, start a new streak
and the next streak.
595
:We'll try to make it
one day longer than we did before, or one
596
:fewer Diet Coke than the day before,
whatever it may be.
597
:But here's the thing.
598
:Rule number one knowing
what's important is what's most important.
599
:If you don't know that,
600
:that's also where you start.
601
:Now grab yourself a pad
602
:and a pen and start writing down the shit
that's really important to you.
603
:And if you don't know what it is
604
:and a lot of men struggle with this,
write down all the shit you know
605
:isn't important to the stuff
that you don't like, what you're doing,
606
:that you don't want to do,
and you can back into figuring out
607
:what's really actually important
and where your values are.
608
:Number two,
609
:that if you don't know where you're going,
you are never going to get there.
610
:Like you talked about the plane
and the degrees.
611
:You got to know where you're going,
612
:what success looks like, job, your
physical, your standards, your metrics,
613
:and then reverse engineer back to what
path am I going to take to get there?
614
:Three is aggregate curate eliminate,
which I call my ace principle.
615
:There is so much noise out there.
616
:We're bombarded with noise,
617
:influencers,
products, brands, services, masterminds.
618
:Keep going. Okay.
619
:You got to aggregate from
what's out there, curate it down
620
:to what works for you, and be ruthless
about eliminating the stuff that is not.
621
:You've got to kill all of the distractions
there that are out there.
622
:Number four, show me your calendar.
623
:I'll show you your priorities.
We started there.
624
:What gets scheduled, gets done, and number
five, grace, gratitude and latitude.
625
:Don't forget to be kind
626
:to yourself along the way
because you are going to mess this up.
627
:We all are
628
:great though.
629
:Great great input I.
630
:I love that and you know it's
631
:when you listen to the people
that seem like they've been able to,
632
:well, not seem have been able to overcome
and now have this presence
633
:and this ability
to connect to other people, it's there.
634
:It's kind of like a fitness or nutrition,
you know, there's a few ways
635
:to skin a cat, but the underlying
principles are all the same.
636
:They might have different terminology,
but it's all the same.
637
:If you look at the people
that are actually doing it,
638
:it always is leaving clues.
639
:So to parlay that into a product,
as you just said, there's products
640
:being thrown everywhere.
641
:You've mentioned that you've added
precision skincare to your routine.
642
:What led you to want to do this and why?
643
:Yeah,
644
:exactly what you just talked about,
645
:which is you look at successful people
646
:or people that you admire
or that inspire you out there,
647
:and you can kind of see them
and then you okay,
648
:you can see that everybody does
something different way out there.
649
:No one way to be successful.
650
:But again, the framework totally works.
651
:How did it happen?
I think I think we can share this.
652
:Like I met a guy in Hawaii
standing in the Pacific Ocean, basically,
653
:I was out in Hawaii in like February.
654
:For an expert,
655
:adventure, which is this underwater
training with where Hamilton
656
:and Gabby Reese
and I love doing these things.
657
:I was out there for a week,
was my first time in Hawaii,
658
:and on the last day
I had like four hours to kill before
659
:I had to go to the airport.
660
:And I'm just hanging out.
661
:I'm in the water in the in the ocean,
in the back of the hotel,
662
:and there's another guy in there,
and he's like a cool, good looking guy.
663
:He's got great sunglasses
on, he's got good hair.
664
:You stand, he's
everything. He looks pretty fit.
665
:And we ended up
striking up a conversation.
666
:His name is Nick.
667
:I think we can share. So his name is Nick.
668
:Nick and I are chatting out there,
and he's there training for an Ironman,
669
:and we get it to us.
670
:We've got a lot in common.
671
:Also, the guy's got really good skin
and I pay attention to these things.
672
:Don't really get skin. We become friendly.
673
:I end up interviewing him
because he's got an incredible background,
674
:and one of the things I asked him about
was his skin
675
:was I had these things matter.
676
:And he tells me all about you and
precision skin care and what he's doing.
677
:And the next thing I know, we're connected
and you guys are awesome.
678
:And I got to try and sample the products.
679
:And I have, you know,
another like thesis on how you do things.
680
:I'm always, you know, buy, try,
give it time, see what works.
681
:And you spend 90 days with the products,
trying them,
682
:using them, seeing how I was feeling,
seeing how I was looking.
683
:And that's how I think credibility
and relationships develop.
684
:And you can't do anything for my hair.
685
:Okay. That's okay.
686
:But my skin looks better than it ever has,
and my wife noticed this, I know this.
687
:I have not had traditionally good skin
going,
688
:you know, for my entire life,
so I'm always self-conscious about that.
689
:I was the guy that would, like,
get a blemish and not leave the house.
690
:I'm still kind of like that,
and they always seem to spring up right
691
:before I have a speaking gig or something.
692
:Like always. Every time.
693
:So anything that can kind of help
694
:my confidence, help
my anxiety, help my stress level
695
:overall, it's not just for the vanity
standpoint, in the esthetic standpoint,
696
:but it's how I feel mentally,
697
:kind of, and emotionally
when I'm doing things that work
698
:and they're showing up on
on the outside as well.
699
:So that's how I got into
700
:how we met and how the products
have gotten into my house,
701
:and how I'm extremely happy
to talk about them to our entire audience
702
:of men and always under the same thing of,
hey, try it,
703
:try it.
704
:Okay, customize. We're all different.
705
:Think about it. Here's the entire line.
706
:But what I look more is,
do we trust the people behind the brands?
707
:Also, I appreciate that
and I appreciate that, you know,
708
:and I can say like I can attest that you
you wanted to try it.
709
:You do only speak of things
that you actually believe in.
710
:And that says a lot because there
there are a lot of influencer
711
:influencers out there.
712
:And skin care is $1 trillion business.
713
:But the other thing
that I really want to dig in on is
714
:I like that you're masculine enough.
715
:You're comfortable enough in your
masculinity to say, I use skincare,
716
:or that I do feel better
when I look better
717
:or, you know, because we all do
look at each other and,
718
:you know, and it's been such a taboo thing
for men to start to do these things.
719
:And I think it's gaining awareness
as it should.
720
:But it's really important.
721
:We just all deserve to feel confident
in our own skin.
722
:You know.
723
:Various types and stigmas, especially
for men, need to be broken down.
724
:Yes, I agree.
725
:It's I think it's really helpful
and it's not.
726
:Again, we've we've gone to extremes again
with mental health.
727
:We've gone to all of these
and back to again mastering the middle.
728
:What makes me feel good
and what do I think ultimately helps
729
:other guys feel good?
730
:Just being honest. Just being honest.
731
:They're like using
I don't mind being bald.
732
:I mind being fat and bald.
733
:I keep in mind
being fat and bald with bad skin.
734
:Okay, so what am I going to work
controlling the controllables
735
:they have it there.
736
:Other guys. Question
do you want to go get a hair transplant?
737
:Go get a hair transplant.
738
:I'll steer
you to the top guys in the world.
739
:I have more clients
that have had hair transplants
740
:that I didn't even know until they told me
out there that are absolutely fantastic.
741
:You want to get some Botox,
go get some Botox.
742
:You want to do whatever makes you feel
743
:the best that you can feel.
744
:Yeah, I don't have an issue
with any of that stuff.
745
:I really care about what I put on my body
and what I put in my body.
746
:I think it matters.
747
:I don't mind telling people
that I have no prescription in my glasses.
748
:They just make me feel smarter
and create a barrier between me and who
749
:I'm speaking to.
750
:That helps me get over the imposter
syndrome and the insecurity that I have.
751
:I love that that's awesome.
752
:All of these things
like you help you to create again
753
:and to shape what your operating system
is, what your standards are,
754
:what your habits are.
755
:I know I keep coming back to that,
but I think that is at the foundation
756
:of of all of this,
which is security, which is confidence,
757
:which is having a plan.
758
:When you have a plan,
you're able to operate better.
759
:When you're able to operate better,
you feel better, you look better,
760
:all of these things.
761
:And that gets you into the happier,
762
:healthier, wealthier, stronger,
having more fun
763
:lifestyle, which is the longest title
in book history?
764
:Okay, yeah.
765
:And guys are digging it.
766
:I love it.
767
:So if you had to distill everything
768
:the six F's Life by Design Men's Health
into one
769
:piece of advice for the midlife male male,
what would it be?
770
:Oh, I'm going to give you two,
because the first thing
771
:I'm going to start off with
is don't give advice,
772
:share experiences.
773
:Share your experiences
774
:and let people take from them
what they want to take.
775
:I had a greater response
by giving generously in terms
776
:of sharing experience than I ever had
777
:when I was giving hot advice,
as if I know everything because I don't.
778
:I think that's awesome advice.
779
:So double edged doing
780
:the advice, not giving.
781
:You can not give any advice,
just share experience.
782
:Well, we're all on the same page.
783
:Absolutely.
784
:But one share your experiences.
785
:We all have different experiences,
but we can all glean from them.
786
:And the second,
the second thing really for me is
787
:I think men get this.
788
:This is different for men and women
run your life like you run
789
:your business.
790
:Men get that you would never expect
791
:except under-performing quarter
after quarter in your business,
792
:you have KPIs for everything.
793
:You got a marketing plan.
You got a budget.
794
:You got sales goals.
795
:You got everything in there.
796
:Run your life like you run your business.
797
:If you're struggling in your life,
798
:when you apply the same principles
that you use in business to your life,
799
:you're going to find yourself
have a break.
800
:You're going to have a breakthrough,
and it'll be immediate.
801
:But over time,
802
:because you may not be the CEO
of your company either,
803
:but you are always going to be
the CEO of your own life.
804
:So when you take control
and and agency over that,
805
:that's when your life, midlife
806
:or otherwise, really starts to get better.
807
:I love that,
I love that because, you know, it's
808
:it's all about perspective, right?
809
:You can think,
oh my gosh, my life is half over.
810
:Or you can think, wow,
I have the next half to do this better,
811
:to do it differently
812
:with all the experiences
that I've had behind me to help
813
:give me a better
grounding and better footing.
814
:Right, exactly. You know, look,
815
:you know, at 47, I had 47.
816
:I said I was in bonus time.
817
:Everything is perspective.
818
:Yeah, everything is perspective.
819
:You can see that
your best days are behind you.
820
:You can choose to see
that your best days are in front of you.
821
:You can choose to see things
as if it being too late,
822
:or you can choose to see it
as it's never too late to start.
823
:I mean, know you can go from fat to fit.
824
:Yeah, you can go from fit to fat.
825
:You can do all of these things
in both orders.
826
:Again, the choice is really yours.
827
:And it does it the, the age,
828
:you know, the stereotype or the,
the phrase of like, age is just a number.
829
:It truly is. Yep.
830
:It's a number that matters.
831
:Yes. We it's we still have
a finite amount of time on this planet.
832
:So you can choose to do something with it
or you can choose to waste it.
833
:And all of those things are up to you.
834
:You just got to figure out work.
835
:Do I want that six pack or am I happy,
you know, with a little bit over?
836
:Do I like the extreme.
837
:Like figure out again
what you're mastering of the middle again
838
:what it looks like.
839
:Do I want to work 12 hours
a day, never take a vacation or,
840
:you know, do I want to make sure
841
:that every one of my kids
games, or 80% of my kids games,
842
:or we vacate all of my point
isn't throwing all this in the bucket.
843
:You get to choose, pull out what you
want, leave what you don't.
844
:Yeah, I love it.
845
:I really appreciate you being on the show.
846
:And we'll put in the links to your book
847
:and also to the newsletter,
as well as your regimen for skincare.
848
:Greg has his own special Midlife
Mail bundle on our website,
849
:but I, I really think that
what you're doing is key.
850
:It's important.
851
:It's life changing,
like you're leaving a legacy.
852
:And not only that, you're teaching
your sons how to also do it even better.
853
:You know
854
:they're going to have a leg up on that
because they have you as a role model.
855
:And it's it's just really,
really important what you're doing.
856
:And I thank you for that. Yeah, exactly.
857
:You know, you had said it, I you know,
I think we need
858
:to kind of lose the stigma of that
tough male who doesn't talk this and that.
859
:It's okay to talk.
It's okay to be vulnerable.
860
:You need a shoulder to lean on.
861
:And people who like to can give you
their experiences, not their advice
862
:on how to how they handle things.
863
:And and I think that's really going to,
864
:create a better future for people.
865
:Because, yeah, look,
there are enough tough guys out there.
866
:Yeah.
867
:Guys yelling, screaming, okay.
868
:Telling you
exactly how you need to do things to level
869
:up and triple your income
and be a better the and all of this.
870
:And we can sit around
and redefine masculinity
871
:until the cows come and
872
:I think there is a void
873
:in the marketplace, if you will, kindness
874
:for generosity for many, for humor,
875
:for success, for success
876
:and for gratitude,
877
:and for abundance. For all of these things
878
:without also having to
879
:take ourselves so seriously
880
:that that it becomes
so daunting and so demanding.
881
:And you can never get off this
hustle grind,
882
:you know, more, more
and more and more isn't better, right?
883
:Better is better.
884
:When it's all said
and done, better is better.
885
:My grandmother used to say, coffins
don't have pockets.
886
:It's true.
887
:Yeah.
888
:And it's not about, you know, spending it
all wildly or recklessly either.
889
:It's about that balance
that you talked about. What I told you.
890
:I was like, harmony, you know,
you have all these pieces in harmony.
891
:And if you can do that, great.
892
:Like, what's your cumulative GPA?
893
:Right.
894
:You talk about turning these F's into A's.
895
:And that does not mean
you have to be a straight-A student.
896
:But what's your cumulative
GPA when you run down that list,
897
:that stuff matters.
898
:100%.
899
:And it's, you know,
like the inventory at the end of the week,
900
:you know, maybe Friday
you have more time for family.
901
:You know, it is a thing,
but it's making sure that you stay awake
902
:and present and intentional
903
:and just remember who you are
and do what you want to do.
904
:Yep, yep. Exactly.
905
:Thank you. Awesome.
906
:Well, Greg, it's been a pleasure
having you on.
907
:We really appreciate you taking the time
out of your day and speaking to us.
908
:And I think this is going to be great
information for people listening.
909
:So really appreciate that.
910
:And with that I'm out I'm out.
911
:Thank you Greg.
912
:Have a great day.
913
:Thank you guys. So much
I appreciate you both.
914
:Thank you. Hey.
915
:You.
